Landlords: Social Media for Rentals That Turns Scrolling Into Leads
25 September 2026
11 min read
Practical social media tactics for landlords and managers: five ready post templates, a compliance and fraud checklist, and tracking tips to turn...
Social media fills more viewings when every post carries clear rental details and a tracked route to enquiry, rather than just a flattering photo. Start with Facebook and Instagram, since between them they cover local reach and visual discovery for most tenant types. Whatever you post, include rent, availability, and one obvious way to contact you, whether that's a booking link or a direct message option you're prepared to answer quickly.
TL;DR:
Posting clear rent, availability, and contact information boosts engagement and reduces unqualified inquiries.
Facebook and Instagram remain the most effective platforms for broad tenant reach, while TikTok and YouTube are better for targeted video content.
Regular, targeted posts using four content templates keep your feed valuable without overwhelming your audience.
Immediate and tracked responses to inquiries, along with strong calls to action, significantly improve conversion rates.
Verified listings and use of tracked links reduce scam risks and help landlords gauge the true performance of their social campaigns.
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Which social platforms actually work for marketing rentals?
Not every platform earns your time. Facebook still does the heaviest lifting for local reach, largely through Marketplace and community groups where tenants actively search by area and price. Instagram wins on visual discovery, particularly with Reels, because renters scroll for lifestyle cues before they read a single detail. TikTok has become a genuine discovery engine for younger renters and shared houses, where a 20 second walkthrough often outperforms a paragraph of description. YouTube suits longer, unhurried tours, useful for higher value lets where a prospective tenant wants to see the whole property before booking a viewing. LinkedIn, meanwhile, works almost exclusively for professional lets and corporate relocations.
Different tenant groups cluster on different platforms, and that matters more than most landlords assume:
Students and shared house seekers respond fastest to TikTok and Instagram, where video and price transparency drive quick decisions.
Young professionals and couples tend to browse Facebook groups and Marketplace for local, price-filtered searches.
Corporate tenants and relocation agents are more likely to encounter your listing through LinkedIn or a shared link than through casual scrolling.
Families often want longer-form detail, which makes YouTube tours genuinely useful rather than a nice extra.
Pick two platforms to start rather than spreading effort across five. Facebook and Instagram cover the widest tenant range for most standard lets. Only add TikTok or YouTube once you can commit to short-form video on a regular basis. A platform with three abandoned posts does more reputational damage than no presence at all.
What should you actually post about your rental?
Four content pillars keep your feed useful instead of repetitive: the property itself, the experience of living there, social proof, and the local area. Rotating between them stops your page looking like a static classified ad and gives tenants a reason to keep watching.
Five templates cover most of what you'll need:
Listing spotlight — a clean photo carousel with rent, bedroom count, and availability date in the caption's first line.
15 to 30 second tour — a walk-through video hitting the kitchen, main bedroom, and one standout feature, filmed in landscape or vertical depending on the platform.
Room-by-room carousel — individual photos of each space, useful for shared houses where tenants care about their specific room.
Tenant testimonial — a short quote or clip from a current or former tenant about the area or landlord responsiveness, used sparingly and only with genuine consent.
Availability post — a direct, no-frills post stating price, move-in date, and a clear call to action, reposted whenever a property is close to letting.
Shoot once, deploy three times. A single filming session, done properly, gives you a feed post, a set of Stories, and raw footage for a future paid ad, which saves far more time than reshooting for each format.
Pro Tip:Film vertical video first. You can crop vertical footage down for a feed post, but you can't stretch landscape footage up for Stories or Reels without it looking stretched and amateurish.
How often should landlords post, and what's a good starting plan?
A steady cadence beats a burst of enthusiasm that fades quickly. A few feed posts and Stories a week is a realistic starting rhythm for a single landlord managing one or two properties, with each post targeting a specific outcome, whether that's a viewing booking, a saved listing, or simply keeping your page active between vacancies.
Your call to action matters as much as the content. Avoid routing every enquiry into direct messages, since DMs are hard to track and easy to lose among spam. A tracked landing page or a UTM-tagged link tells you exactly which post generated which enquiry, and that data becomes invaluable once you're running more than one property.
Use direct messages only for quick, low-stakes questions like "is parking included?"
Route serious enquiries to a booking link or landing page you control.
Tag every link with a UTM parameter so you know which platform and post drove the click.
A simple 30 day plan removes the guesswork for a first attempt:
Week 1: publish a listing spotlight, one tour video, and two neighbourhood Stories.
Week 2: post a room carousel, a local amenity highlight, and reply to every comment within a day.
Week 3: run a tenant testimonial (if you have one) and repost your best-performing content from weeks 1 and 2.
Week 4: publish an availability post with a firm move-in date and boost it if enquiries are still low.
What must every rental post include to stay compliant and scam-safe?
National Trading Standards guidance treats rent, availability, deposit details, and other material facts as minimum information that should sit prominently on the first page of any listing, and that expectation extends to social posts, not just portal listings. Short captions and disappearing Stories don't get an exemption, so link out to a fuller listing whenever a post's format runs short on space.
Before publishing anything, run through this list:
State the rent amount and payment period clearly, not buried in a comment reply.
Give the availability date, including whether it's flexible.
Note the deposit amount and how it's protected.
Specify tenancy type and any material restrictions, such as no pets or students only.
Provide one verifiable contact route, ideally a link to a full listing rather than a bare phone number in a caption.
On safety, Report Fraud's guidance recommends checking for duplicate listings and never accepting payment before a viewing has taken place. Remove or update posts the moment a property lets, since a live post for a gone property is exactly what scammers copy and repost elsewhere.
How do you turn comments and views into actual enquiries?
Reply speed decides more than most landlords realise. A quick, templated response to "is it still available?" within a few hours keeps interest warm; a two day silence sends that tenant to the next listing in their feed. Keep two or three stock replies ready for the questions you get every week: availability, pets, and viewing times.
Local Facebook groups can be genuinely useful, but only if you post occasionally and add value rather than dropping the same listing every few days. The NRLA warns that non-mainstream channels like local groups attract fraudsters, so verifying your own identity where the group allows it helps tenants trust you back.
Reply to every genuine enquiry within a few hours where possible.
Post in a given group no more than once or twice a week to avoid looking spammy.
Ask satisfied tenants if they'll share a short review or photo you can repost with credit.
Partner with a local café or gym account for a cross-post if you manage several properties in one area.
Paid promotion earns its keep once organic reach plateaus. Boost a single strong post when a property has been listed over a week with low interest; move to a targeted campaign only once you're managing several properties and can justify the extra setup time.
Pro Tip:Set a small test budget of a few pounds a day for three days before committing more. If a boosted post generates no enquiries at that spend, the creative is the problem, not the budget.
How do you know if your social strategy is working?
Track impressions, but don't stop there, since impressions alone tell you nothing about tenant intent. Enquiries per 1,000 impressions is a far more honest measure, alongside viewing bookings and, ultimately, conversion to signed tenancy. If you're running paid posts, cost per enquiry tells you whether the spend is earning its keep.
Impressions and reach, to gauge whether posts are being seen at all.
Enquiries per 1,000 impressions, a rough conversion signal for content quality.
Viewing bookings generated from tracked links.
Conversion to tenancy, the number that ultimately matters.
Cost per enquiry for any boosted or paid post.
A shared spreadsheet with UTM tagged links is enough for one or two properties. Larger portfolios benefit from routing enquiries into a simple property CRM instead. If a platform produces enquiries but no viewings after a month, change the CTA before you change the platform, since a weak call to action is the more common culprit.
Why verification changes the maths on social promotion
Most social platforms make it easy to post a listing and hard to filter who replies. That's the core weakness landlords run into: reach is cheap, but sorting genuine tenants from time wasters and scam attempts is not. Verified rental listings shift that balance, because enquiries arrive already attached to a checked identity rather than an anonymous comment.
AI assisted follow-up tools can also keep response times short without you manually answering every "is it still available?" message. That speed matters, but it shouldn't come at the cost of the material information a compliant post needs. Fast and vague loses to slower and complete.
— Hauzed
Promote listings without drowning in low-quality messages
Hauzed gives landlords a way to publish a verified listing once and promote it with tools built for exactly this problem, rather than juggling five apps and a spreadsheet of enquiries.
Every property published through Hauzed carries verified tenant interest instead of anonymous comments, so replies arrive already screened, and Social Booster helps push a listing further when it's ready for wider promotion. Hauzer handles tenant matching in the background, while Echo and Lia manage the back and forth that usually eats a landlord's evening. Test it by publishing one listing and comparing the pricing plans against your current cost per enquiry, or check the AI Team page for how the agents handle follow-up. If you manage several properties already, browsing live rental listings shows what a verified post looks like from a tenant's side before you commit to a plan.
Where to check the rules before you post
For the exact minimum information a listing needs, consult National Trading Standards' industry guidance and the government's consumer protection guidance for lettings professionals. For fraud patterns to watch for, Report Fraud's rental fraud page and the government's rent fraud advisory both cover common scam tactics.
The 5:3:2 rule suggests that out of every ten posts, five should share other people's or community content, three should be your own original content, and two can be promotional. For rentals, this translates roughly to five local area or lifestyle posts, three property or tenant content pieces, and two direct listing or availability posts.
What is the 5:5:5 rule for social media?
Definitions vary slightly between marketers, but a common version splits content into five educational posts, five entertaining posts, and five promotional posts across a given period. For landlords, that means most content should help or interest tenants, such as area guides or moving tips, with only a small share directly selling a listing.
How do I promote my rental property effectively?
Publish decision-useful information, meaning rent, availability, and a clear enquiry route, alongside strong photos or short video, and route every enquiry through a tracked link rather than scattered direct messages. A verified listing through a platform like Hauzed also reduces the low-quality replies that slow down traditional social posting.
What is the best social media platform for rental marketing?
Facebook and Instagram cover the widest range of tenant types for most standard lets, with Facebook stronger for local group reach and Instagram stronger for visual discovery. TikTok and YouTube add value only if you can commit to regular video content, and LinkedIn suits professional or corporate lets specifically.
How much does Hauzed cost for landlords?
Hauzed offers a Free Plan for basic use, with a Full Assistance Pack available as a one-off service at €99.90 for landlords who want extra support, and the AI Team agents available from €19.90 per month. Full current pricing details sit on the Hauzed pricing page.
